A colorful outdoor advertisement features animated characters, including cowboys, astronauts, and various toys. The sign is decorated with vibrant graphics, and there are lush green plants and a walkway near it.
A colorful outdoor advertisement features animated characters, including cowboys, astronauts, and various toys. The sign is decorated with vibrant graphics, and there are lush green plants and a walkway near it.

Uncover latent persuasive language patterns in GPT-4-generated ads, providing quantifiable metrics (e.g., sentiment intensity thresholds, keyword blacklists) for AI ethics audits.

Model Fine-Tuning

Enhance your ad generation with tailored model fine-tuning for optimal performance and engagement.

Ad Generation

Utilize advanced techniques to create compelling ads that resonate with your target audience effectively.

A large outdoor billboard displays an advertisement for Bombay Sapphire gin. The ad features an artistic image of a blue-painted hand holding a bottle of Bombay Sapphire, with blue paint dripping down. Above the image, the text 'Stir Creativity' is written in a stylish, cursive font. Below the image, there is smaller text in Portuguese that advises people to drink responsibly. The background of the billboard is predominantly white with some blue. In the foreground, there are several motorbikes parked on a patterned pavement, and some pigeons can be seen.
A large outdoor billboard displays an advertisement for Bombay Sapphire gin. The ad features an artistic image of a blue-painted hand holding a bottle of Bombay Sapphire, with blue paint dripping down. Above the image, the text 'Stir Creativity' is written in a stylish, cursive font. Below the image, there is smaller text in Portuguese that advises people to drink responsibly. The background of the billboard is predominantly white with some blue. In the foreground, there are several motorbikes parked on a patterned pavement, and some pigeons can be seen.
Research Insights

Gain valuable insights through comprehensive research design to inform your advertising strategies and decisions.

Leverage data-driven approaches to optimize your advertising efforts and improve overall campaign effectiveness.

Data Analysis
A variety of vintage advertisement signs and labels are affixed to a red wall. These include ads for products such as soap, milk, kerosene, and a radio. The designs are colorful and nostalgic, featuring retro typography and illustrations.
A variety of vintage advertisement signs and labels are affixed to a red wall. These include ads for products such as soap, milk, kerosene, and a radio. The designs are colorful and nostalgic, featuring retro typography and illustrations.
A large outdoor advertisement is displayed on the side of a tall building. The ad features a man leaning against a wall, looking confidently into the distance, with a prominent display of a wristwatch. The words 'Born to Dare' are boldly written beside him. The architectural style of the building includes a mix of modern elements and classical design.
A large outdoor advertisement is displayed on the side of a tall building. The ad features a man leaning against a wall, looking confidently into the distance, with a prominent display of a wristwatch. The words 'Born to Dare' are boldly written beside him. The architectural style of the building includes a mix of modern elements and classical design.

Granular Control Over Persuasive Language Generation

Technical Need: The research demands precise manipulation of linguistic features (e.g., urgency markers like "limited-time offer," scarcity cues such as "only 3 left") to generate contrasting ad categories: "neutral recommendations" (fact-based, low emotional appeal) and "persuasive variants" (emotionally charged, value-laden).

GPT-4 Advantage: GPT-4’s advanced architecture supports fine-grained parameter adjustments (e.g., temperature, top-p sampling) and layer-specific tuning, enabling iterative refinement of text styles. For example, its improved attention mechanisms allow better contextual understanding of subtle semantic shifts (e.g., differentiating "Save

10"vs."Don’tmissthisexclusive10 discount!").

GPT-3.5 Limitation: Publicly accessible GPT-3.5 fine-tuning lacks the capacity to systematically modulate emotional intensity or align outputs with predefined ethical thresholds, as its smaller model size and less sophisticated reinforcement learning framework limit nuanced control.

Domain-Specific Adaptation for Commercial Contexts

Industry-Specific Nuances: Advertising language relies heavily on sector-specific terminology (e.g., FOMO-driven phrases in e-commerce, technical jargon in B2B marketing). GPT-4’s training data includes a broader and more recent corpus of commercial content, enabling it to better recognize and replicate industry-specific patterns.

A collage of vintage advertisements with various themes, including a boy holding Cola Cao, a bullfighting poster, a Nestlé advertisement featuring a mother and child, and other ads for chocolate, beer, motorcycles, cognac, and cycling. The style is retro, and the images are arranged on a textured wall, each with distinct graphics and typography.
A collage of vintage advertisements with various themes, including a boy holding Cola Cao, a bullfighting poster, a Nestlé advertisement featuring a mother and child, and other ads for chocolate, beer, motorcycles, cognac, and cycling. The style is retro, and the images are arranged on a textured wall, each with distinct graphics and typography.